HWY GRP
Founded in 2020, HWY GRP is a beauty SALES and BRAND MANAGEMENT AGENCY. We develop a custom strategy and execution for each of our valued client partners to align with the brand and business objectives, including sales driving, brand awareness building, product launch support, and seasonal endeavors. We elect to work with a select group of ELEVATED BEAUTY BRANDS with whom we share a philosophy of DRIVING GROWTH, while PRESERVING BRAND INTEGRITY.
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STEPHANIE EICHMANN
Stephanie Eichmann, Founder and CEO of HWY GRP, is a senior executive with 18 years of experience in the Beauty industry, across some of the largest retail and multinational consumer products organizations (Amazon, Unilever), respected brands in the luxury sector (La Prairie) and startup ventures of talented entrepreneurs. With a passion for new and emerging beauty brands, her experience encompasses digital and traditional realms of beauty, including brand strategy, sales, e-comm / Amazon, marketing, operations and product / packaging development. She previously served as COO of InStyler and the first head of Luxury Beauty at Amazon. Stephanie is an MIT grad and founding member of Los Angeles based beauty and fashion executive consulting agency The Board.
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BRANDS & CLIENTS
We’ve had the pleasure of working with some of the leading brands and retailers in the beauty industry.
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RETAIL PARTNERS
We partner with leading retailers in the beauty industry through sales management of our client brands.
* List of select current partners. Not a comprehensive list of all retailers we work with.